It is not enough to be present on social media. To justify the investment, you must ensure you are using it deliberately and strategically to help achieve your communication objectives. These tools can help you track your effectiveness on social media (note: you must first set measurable goals and corresponding performance metrics). They can also help you use social media to monitor trends and conversations that relate to or affect your mission.
Visit the full article: http://www.socialbrite.org/2011/01/11/guide-to-free-social-media-monitoring-tools/
As a follow on to our last post about the Facebook timeline rollout, we’re sharing this nice summary about how the services are using it to capture their experiences and rich history.
As Timeline rolls out, please take a look at how the Navy and the various branches are using it, and think about how its application can advance your command’s presence. The best part? You can showcase how long you’ve been making an impact by adding points to your timeline that precede the birth of Facebook (and even the web!). This is a great way to make your old content and historical photo/video assets relevant again!
Check out the full article: http://mashable.com/2012/03/05/military-facebook-timeline/