U.S. Navy Media Blog

Sharing the latest in digital media trends, tools, and techniques to promote continuous knowledge sharing and innovation among Navy communicators across the globe. How are you telling the Navy's story?
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Posts tagged "trending topics"

Current events or trending topics don’t always align with Navy messaging, but when you can insert the Navy into the broader conversation while it’s happening, it can have a big payoff.

Yesterday, the space shuttle Discovery took it’s final flight over the Washington, DC area. Rather than just commenting on the flight or letting the whole trend pass us by, we took the opportunity to highlight the Navy’s involvement in the shuttle’s missions over the years. The following post on the Navy’s Facebook page had almost a thousand likes and 150 shares.

How have you capitalized on a relevant trending topic to feature your command’s content?