Current events or trending topics don’t always align with Navy messaging, but when you can insert the Navy into the broader conversation while it’s happening, it can have a big payoff.
Yesterday, the space shuttle Discovery took it’s final flight over the Washington, DC area. Rather than just commenting on the flight or letting the whole trend pass us by, we took the opportunity to highlight the Navy’s involvement in the shuttle’s missions over the years. The following post on the Navy’s Facebook page had almost a thousand likes and 150 shares.
How have you capitalized on a relevant trending topic to feature your command’s content?